Monday, 11 August 2014

LADA 4x4 Urban was first introduced in Western Europe.

Car presentation held personally by the president of AvtoVAZ Bo Andersson. The premiere of the new version of off-road vehicle was held on August 9 in the German city of Stadtoldendorf at the 16th international meeting of European fans LADA 4x4.



During the introduction of new items Bo Andersson thanked fans LADA 4x4 for a special relationship to the legendary Russian SUV, which accounts for the largest share of sales of LADA cars in Western Europe, the press center of AvtoVAZ.

In addition, the head of the auto giant has promised to introduce in 2015 an updated version of LADA 4x4.

"We are grateful to all the assembled fans LADA brand in Europe. Loyal customers are making a huge contribution to the development and support of our brand. Exports to Europe for us is very important. We produce world-class cars and need to regain our place in this market. The competitive situation will gain strength in the segment of economy-class both in Russia and around the world. We are not afraid of competition and welcome it, "- said Bo Andersson.

Introduced in Germany car LADA 4x4 Urban differs from the known modifications of Russian SUV integrated into the bumpers, updated front end, tires larger dimension. New also received a comfortable interior and options - air conditioning, electric and heated door mirrors, electric windows.

16th International meeting of lovers LADA 4x4 became the most massive in the history of such events, brought together about 300 participants from Germany, Austria, Switzerland, the Netherlands, Belgium and Norway. They arrived at the meeting of 150 Russian off-road vehicles of various model year.



Traditional meeting was organized by the club Lada Niva IG Deutschland. It is a community of owners LADA 4x4 operates in Germany since 2000 and has a membership of over 300 members from various countries.


In 2015, the club Lada Niva IG Deutschland plans to hold in Europe's largest parade of cars LADA, which will qualify for a new world record for such AUTOFORUM.

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