Car presentation held personally by the president of AvtoVAZ
Bo Andersson. The premiere of the new version of off-road vehicle was held on
August 9 in the German city of Stadtoldendorf at the 16th international meeting
of European fans LADA 4x4.
During the introduction of new items Bo Andersson thanked
fans LADA 4x4 for a special relationship to the legendary Russian SUV, which
accounts for the largest share of sales of LADA cars in Western Europe, the
press center of AvtoVAZ.
In addition, the head of the auto giant has promised to
introduce in 2015 an updated version of LADA 4x4.
"We are grateful to all the assembled fans LADA brand
in Europe. Loyal customers are making a huge contribution to the development
and support of our brand. Exports to Europe for us is very important. We
produce world-class cars and need to regain our place in this market. The
competitive situation will gain strength in the segment of economy-class both
in Russia and around the world. We are not afraid of competition and welcome it,
"- said Bo Andersson.
Introduced in Germany car LADA 4x4 Urban differs from the
known modifications of Russian SUV integrated into the bumpers, updated front
end, tires larger dimension. New also received a comfortable interior and
options - air conditioning, electric and heated door mirrors, electric windows.
16th International meeting of lovers LADA 4x4 became the
most massive in the history of such events, brought together about 300
participants from Germany, Austria, Switzerland, the Netherlands, Belgium and
Norway. They arrived at the meeting of 150 Russian off-road vehicles of various
model year.
Traditional meeting was organized by the club Lada Niva IG
Deutschland. It is a community of owners LADA 4x4 operates in Germany since
2000 and has a membership of over 300 members from various countries.
In 2015, the club Lada Niva IG Deutschland plans to hold in
Europe's largest parade of cars LADA, which will qualify for a new world record
for such AUTOFORUM.
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